Will Tim Tebow Become the Kim Kardashian of QB Brands? Stay Tuned.
Where will you be on December 18th? If you’re a football fan, chances are that you’ll be watching Tim Tebow take on Tom Brady during the match-up between the Denver Broncos and the New England Patriots, a game already won by CBS which battled NBC for airing rights. And, if you’re a football fan, you’ll most likely be interested in things like passing percentages, tricky hand-offs, and brilliant audibles. But, if you’re a football fan and a branding professional, you’ll be interested in something else: How far can the Tim Tebow brand go without running over the line; not the goal line, but the branding survival line?
For those who prefer spending Sundays with a crossword puzzle, Tim Tebow is the Broncos quarterback who has come under fire and been in the media spotlight for his outspoken religious views. He’s got his own web site, a Twitter feed, and has even had football terms named for him: “Tebowing,” a neologism derived from his propensity to kneel and pray on the field of play, and the “Tebow Rule,” which states that players cannot use black eye paint, intended to shade their eyes from the sun, to promote religious beliefs. This Heisman Trophy winner from the University of Florida has become one of the most polarizing figures in sports, and not necessarily because of his passing, his hand-offs, or his audibles.
Click around the site's 2011 Zeitgeist feature and you'll find all sorts of not-very-shocking info (Bieber is the most-searched person, Rebecca Black is the fastest rising, Kim 
