Small Business Profit Explosion - Marketing Tip of the Week – 110 ...
Call the salon offered an appointment on Sunday, which she took.
When she got there with her cousin, who also purchased a deal, one stylist was at salon. The stylist takes the two girls and starts the consultations. As the stylist starts their services, other customers start coming in. The stylist has the other customers wait and turns others away. Not good!
As the stylist is working on my daughter, my daughter feels as if the stylist is cutting corners and she didn’t even get everything that was advertised on the deal. When my daughter got home she was not happy with the service or the final product and will NEVER go back to that salon.
This is a perfect example of bad marketing. The salon owner had the right idea in offering their services at a good price but wasn’t providing what they had promised and subpar services. This promotion may have made them money in the short-term, but potentially may have signed their death sentence. Because now, the salon owner has created a scenario where they have aggravated potential new loyal customers and ruined any chances of repeat customers or referrals. Not to mention they have tainted their once good reputation.
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