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AZ first in nation to attack altered beauty ads | RENTCafe rental blog

by Java

House Bill 2793 aims to keep humans in advertising looking human while fighting false advertising.

The goal seems honorable enough. So why aren’t more people supporting it?

Rep. Katie Hobbs recently proposed House Bill 2793, which would require advertisers to put a disclaimer on certain ads that have been digitally enhanced. Such as disclaimer might read, “Postproduction techniques were made to alter the appearance in this advertisement. When using this product, similar results may not be achieved.”

Ads that would be required to carry this disclaimer are those that display images of digitally altered human beings, often models for cosmetic and health ads.

Hobbs has initiated the proposal in an effort to combat a rising rate of untruthful advertising that airbrushes away pores, wrinkles, and other blemishes that…well, everyone has. Hobbs proposal attacks advertisements that turn pores and even the finest, most natural wrinkles into blemishes that must be eradicated from the face of the media. These phony faces are drastically distorting the self-images of youth.

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