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Katrina loves having pizza, ice-cream and cakes!

01.01.70

Millions of women may envy her hot figure worldwide, and a million more men may drool over her luscious body, but Katrina Kaif has revealed that she does gorge on unhealthy food items like pizza, ice-creams and cakes, but only up till a certainly limit.

Katrina Kaif is amongst the leading Bollywood sweethearts these days. In fact, her beauty has been the talk of the whole world for quite some time now because she keeps on appearing on the list of ‘World’s Sexiest Women’ frequently. But it may come as a surprise to know that the lass relishes having junk food. She has reportedly claimed that she tries to exercise whenever she can and eats in moderation. But she also says that she does not deprive her body of anything, which includes unhealthy fast food items such as pizzas, ice-creams and cakes. Ms. Kaif further stated that she has never had a skinny body; even the designers would debate if she was too big to fit in their clothes, but she has finally learnt to be comfortable with her body.

Source: Daily Bhaskar

güd : Aromavision [video] | scaryideas.com

Information / Credits

The first, launch advertising for new, natural brand güd, from Burt’s Bees, Inc., Durham, N.C., centers on a 90-second scratch-n-sniff-along animation appearing on Facebook. The campaign, including integrated print, guerrilla, social and packaging-based P-O-P advertising, is by agency Baldwin&, Raleigh. The paired-media execution, an urban aroma fantasy, combines online video and an old-fashioned scratch-n-sniff card. A young woman heads to work, smelling güd. At key moments, viewers are prompted to inhale one of six corresponding aromas—some good, others not so much. In order, the scents are Orange Petalooza™ Body Lotion, diesel fumes (from a garbage truck), cotton candy (as the exhaust now smells), a dirty subway, then flowers (wafting from the street grate above), and strawberry (transformed cigarette smoke). The tagline is, “Wherever güd goes, güd happens.” (The brand name is pronounced “good.”) The video is at facebook.com/gud . The site went live (soft launch) on February 24, and will be promoted starting March 6. Run-of-book print full pages, accompanied by the 2-sided, 5”x 7” scratch-n-sniff card insert, including URL, will appear in March issues of Allure and Lucky magazines. On the card’s back are a QR code leading to a mobile-adapted aromavision page, as well as a $1-off coupon. Guerrilla street teams will hand out the same card at six large universities, coast-to-coast. Social and online promotions will go out on Twitter (@gudhappens), Facebook, via email, and at gudhappens.com . And in-store, QR codes on all güd packages will also link to the mobile site. Those codes are supported by twenty-four different “floral aphorisms,” slightly offbeat güd thoughts, e.g. “It’s like moisturizing your skin with 72 degrees and sunny,” appearing, one on each package, near the QR. Creative credits go to Baldwin& creative directors David Baldwin and Bob Ranew, art director Shaun Sundholm, and copywriter Lisa Shimotakahara. Animation is by Buck, Los Angeles. güd, launched in January, is a new brand from Burt’s Bees, div. Clorox (NYSE: CLX), targeting Millennials, women 18 – 29. It is lower priced than typical natural products, and is intended to attract younger, less “earthy,” more contemporary consumers to the category. Eight formulations include body butter, hand wash, shampoo, conditioner, hand cream, body wash, body lotion, body mist, priced from $4.99 (hand wash) to $11.99 (body butter). All come in orange, cherry, vanilla, and (exclusively at Target) pear scents. güd is sold at Target, Walgreens, Kroger, Ulta, Walmart and through select e-retailers. Baldwin& is a creative practice in Raleigh, N.C., specializing in advertising, design and brand content. Oher clients include BMW Golf, Burt’s Bees, Risk Evaluation and Design (RED), Habitat for Humanity, and Peter Millar luxury apparel. www.baldwinand.com

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