güd Launches with :90 Aromavision Facebook Effort
Body Lotion, diesel fumes (from a garbage truck), cotton candy (as the exhaust now smells), a dirty subway, then flowers (wafting from the street grate above), and strawberry (transformed cigarette smoke). The tagline is, "Wherever güd goes, güd happens." (The brand name?is pronounced "good.") The video is at facebook.com/gud . The site went live (soft launch) on February 24, and will be promoted starting March 6.Run-of-book print full pages, accompanied by the 2-sided, 5"x 7" scratch-n-sniff card insert, including URL, will appear in March issues of Allure and Lucky magazines. On the card's back are a QR?code leading to a mobile-adapted aromavision page, as well as a $1-off coupon. Guerrilla street teams will hand out the same card at six large universities, coast-to-coast. Social and online promotions will go out on Twitter (@gudhappens), Facebook, via email, and at gudhappens.com . And in-store, QR?codes on all güd packages will also link to the mobile site. Those codes are supported by twenty-four different "floral aphorisms," slightly offbeat güd thoughts, e.g. "It's like moisturizing your skin with 72 degrees and sunny," appearing, one on each package, near the QR.






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In contrast to a beauty business that tends to take itself pretty seriously, Burt's Bees is launching a fragrance-focused offshoot brand named Gud (spelled with an umlat and pronounced "good") for millennial women with a fairly offbeat,




