Mintel Forecasts "Kinetique" as Key Trend for 2012
Mintel Forecasts "Kinetique" as Key Trend for 2012 Posted: March 2, 2012Mintel Beauty & Personal Care identified "Kinetique" as the key trend set to impact global beauty consumers in 2012. It encompasses electricity and energy in beauty and "beauty that's plugged in," and, according to Mintel, the trend is set to drive innovation in the year ahead.
“We’re seeing this trend manifest itself in several ways,” says Nica Lewis, global skincare analyst, Mintel. “From the next generation of at-home beauty devices that harness energy and light to new ingredients that boost cellular energy, beauty brands are giving consumers more power and vitality for better results.”
While at-home and on-the-go beauty devices are more established in the U.S. and Japan, the Kinetique trend forecasts Europe as the next market for these beauty devices to take hold.
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