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"The impact on our earnings is a reflection of our commitment towards long-term growth in India, investments being made in product launches, category growth initiatives and distribution expansion, as well as external macroeconomic factors," a P&G spokesperson said.
External factors included high raw material prices and cut-throat competition that prevented consumer goods companies from increasing product prices.
Most companies took a hit on their margins in 2010-11. HUL reported a 10.7% rise in net sales to 19,401 crore during the year while net profit grew 4.7%.
P&G reported its second annual loss since 2005 after spending 37% of its revenues on "selling and distribution"- more than double of the 10-14% spent by rivals Hindustan Unilever, Dabur and Godrej Consumer - in an aggressive drive to increase volumes. Some analysts defend the company's aggressive strategy, which helped it grow at more than double the pace of most rivals.
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